Biobridges project and P&G launch a call for circular and biobased solutions in Braun and Oral-B products

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Type of post: NEWS IN BRIEF.

In collaboration with Procter & Gamble (P&G), Biobridges project has launched a call for sustainable, circular and biobased solutions to answer the specific needs of P&G in Braun and Oral-B products.
News (Biobridges): “P&G and Biobridges Call for Innovative Solutions”, 7/5/2020.

Figure 1. Biobridges project and P&G launch a call for circular and biobased solutions in Braun and Oral-B products

Challenges
Challenge 1 – Braun
Re-design the cleaning center (device for automatic cleaning, lubrication and charging of the shaver) for a true circular economy while maintaining its’ functionality.
1a) Identification of an alternative biobased, non-flammable cleaning center liquid.
1b) Replacement of cleaning center cartridge main material (PP) with a biobased alternative material and potential cartridge redesign.
Challenge 2 – Oral-B
Circular and bio-based solution to enter the manual toothbrush into the circular economy stream and minimize trash to the landfill.

How to apply
Step 1
The interested applicants are requested to propose their solution to one or more of the challenges by filling this application form.
Deadline: 5 June 2020 by 17:00 CET.
Step 2
Biobridges and P&G will select 6/8 most promising innovative solutions.
Step 3
The selected applicants will be invited to participate, pitching their innovative ideas, to a co-creation online workshop to be held on the 24th of June 2020. The workshop will initiate a market dialogue and potentially will lead to a collaboration among the solution providers and P&G.

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