Coty and LanzaTech partner to introduce renewable ethanol made from carbon emissions into fragrance products

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Type of post: NEWS IN BRIEF.

Coty has announced that it has signed a letter of intent to partner with LanzaTech to introduce sustainable ethanol made from captured-carbon emissions into its fragrance products.
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Coty is one of the world’s largest beauty companies and the global leader in fragrances. LanzaTech captures industrial emissions and processes the waste gases to obtain ethanol. Coty’s scientists have worked alongside LanzaTech and production partners over the past two years to develop a high-purity sustainable ethanol that is suitable for use in fragrances. Coty will incorporate this carbon-captured ethanol into its fragrance manufacturing process, with the goal of having the majority of its fragrance portfolio using ethanol sourced from carbon-capture by 2023.

Ethanol is a core ingredient in fragrance products, enabling the efficient dispersion of the scent. Coty fragrances contain ethanol sourced from a range of natural raw materials (including sugar cane and sugar beet, which use land, water and fertilizers). This new sustainable ethanol from carbon-capture utilizes near-zero water consumption and reduces the requirement for agricultural land. Working with the independent sustainability consultancy Quantis, Coty has conducted a life cycle assessment which shows a significantly reduced overall environment impact.

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