L'Oréal invests in a venture to develop plant-based ingredients

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Type of post: NEWS IN BRIEF.

L'Oréal has announced a new investment in a venture led by Geno to create sustainable alternatives to key ingredients in beauty products. L'Oréal will be a founding member of the venture alongside Unilever and Kao.

The investment, made through L'Oréal's corporate venture fund, BOLD, will support the creation of new, sustainable ingredients derived from living organisms. Through Geno’s biotechnology expertise, L’Oréal will replace traditional ingredients with bio-based alternatives, such as those made from plant-based sugars. These new ingredients will be used across various L’Oréal products, making a significant leap towards the company’s goal of 100% eco-designed formulas and ingredients that are 95%-derived from renewable or abundant sources.

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